Marketing Operations
CRM, sales tools, and custom marketing operations stacks for direct response advertisers running eight-figure annual ad budgets.
Alexell Media · Software studio · Melbourne
Custom software for a short list of direct response marketers, education companies, and fitness brands.
We build attribution systems, CRM and marketing operations stacks, training platforms, AI coaching products, and studio software. The work is hands-on and the partner list is short by design.
Get in touch →About
Alexell Media is a small Australian software studio founded and run by Reid Bates. We build custom systems for direct response marketers running eight-figure annual ad budgets, online education companies, and fitness brands.
Most of our partners are people we've worked with for years. The relationships are direct, the engagements are open-ended, and we usually end up shipping more than one thing together.
Capabilities
Attribution Systems
Marketing and ad spend attribution that actually reflects what's driving the next sale, built around the data you already have.
HubSpot & GHL Integrations
Custom plug-ins, workflows, and integrations for HubSpot and GoHighLevel when the off-the-shelf surface stops being enough.
Online Training Systems
End-to-end platforms for delivering structured training programs and live cohort experiences at scale.
Live Webinar Platforms
Custom webinar infrastructure for the cases where off-the-shelf tools stop fitting.
LMS Platforms
Course delivery, learner experience, and member portals for online education companies.
Content Generation Software
Tools that help education and content teams ship more without losing voice.
AI Coaching Systems
Coaching products built on current language and reasoning models, tuned for a specific brand and audience.
Studio Management Systems
Operations platforms for yoga and Pilates studios. Bookings, members, classes, payments, retention.
Selected work
A representative slice of recent engagements. Partners are kept anonymous by default.
Attribution and spend allocation platform
CRM and marketing operations rebuild
HubSpot integration suite
Live webinar platform
AI coaching system
Studio management system
Content generation suite
Workout app
Custom CRM integration
How we work
We work with a handful of partners over long stretches. Most relationships involve more than one project, often running in parallel. Engagements are direct and senior: no account managers, no junior offshore teams, no pretending to be bigger than we are.
We're not actively looking for new partners. If you've got something genuinely interesting, the email is below.
Contact